Jack Pyke
Jack Pyke’s mission is to support outdoor and shooting enthusiasts with practical, dependable clothing and equipment designed for life in the British countryside. They focus on creating functional gear for shooting, hunting, and general outdoor pursuits, helping people stay comfortable and prepared in a range of environments while enjoying their time in nature.
After
Before
What I Did
Modernising the Experience, Elevating the Brand.
For the design and development of the Jack Pyke website, I led a complete refresh to modernise an outdated platform and significantly enhance the overall user experience. The previous site felt dated both visually and functionally, so my focus was on creating a cleaner, more contemporary interface while staying true to the brand’s identity.
I redesigned the CMS to make content management more intuitive and efficient, ensuring the platform was not only visually improved but also easier to maintain and scale. This allowed the internal team to manage products and content with far greater flexibility.
Strategic Design That Drives Seamless Engagement.
On the front end, I refined the layout to simplify navigation and strengthen the visual hierarchy, making it easier for users to find key information quickly and effortlessly. Through improved structure, spacing, and streamlined menus, I created a smoother and more engaging browsing experience.
I strategically positioned calls-to-action (CTAs) throughout the user journey to guide visitors naturally towards enquiries, without disrupting the flow. The result is a visually appealing, user-focused website that better represents the brand while driving engagement and conversions.
The Result
Clearer Navigation. Stronger Engagement. Better Results.
The redesigned website has significantly improved navigation, clarity, and overall visual appeal, creating a smoother and more enjoyable browsing experience. The enhanced structure and clearer user journey encourage customers to explore products more confidently, return to the site, and ultimately place orders through one of our stockists.
