Speero
As a client, Speero sought a website that matched the strength and reliability of their outdoor gear. Known for producing quality fishing and outdoor equipment, the brand prioritises performance-driven design and long-lasting materials. I created a digital platform that reflects their professional, no-nonsense identity while ensuring intuitive navigation and clear product storytelling.
After
Before
What I Did
Rebuilt for Clarity.
For the Speero website, the primary objective was to transform a previously dull and disorganised online presence into a cohesive, user-focused platform. The original site lacked visual hierarchy and clear structure, making it difficult for visitors to engage with the brand and navigate products confidently.
Optimised for Discovery.
I redesigned the site with a harmonious, practical layout, introducing clear navigation, consistent spacing, and a simplified structure for intuitive browsing. With a concise product range, each item is given purposeful emphasis through strong imagery and clean typography, while the homepage highlights key products to guide users without clutter.
To strengthen brand authenticity, I redeveloped the Media page into a dedicated hub showcasing catches and standout imagery from the Speero community, reinforcing the brand’s on-the-bank credibility. I also integrated a YouTube playlist carousel to surface video content in a clean, accessible format, driving deeper engagement and improving content discovery.
The Result
Humanising the Brand.
To reinforce trust and bring the brand to life, I introduced a dedicated Meet the Team section and integrated more authentic, people-led content across the site. This added warmth and transparency to the experience, helping visitors connect with Speero beyond the product range. As a result, the new website is cleaner, faster to navigate, and more focused, strengthening brand credibility, improving product discovery, and delivering a modern, professional platform that reflects Speero’s quality-first identity.
