Viper
Viper Tactical’s mission is to equip airsoft and paintball players with tough, functional kit that performs in fast-paced field conditions. We design dependable rigs, pouches, belts, packs and gloves that keep essentials secure, organised and instantly accessible on the move. Built with durable materials, practical layouts and strong value, Viper Tactical helps players create reliable loadouts for skirmishes, milsim events and training days.
After
Before
What I Did
A Sharper, Tactical-Led Redesign.
For Viper Tactical, I led a full redesign and development of the website, focusing on a more modern layout with clearer structure and a stronger tactical feel. The experience was refined to make navigation intuitive, improve the way products are presented, and keep the interface clean while still feeling bold and purposeful.
Interactive, Clean and Built to Browse.
Subtle interactive elements were introduced to guide users through the range without adding clutter, helping key content stand out and making the site feel more engaging to use. This balance of function and polish created a smoother journey from discovery to decision, with confident typography, strong imagery and considered spacing reinforcing the brand’s identity throughout.
I also added a blog section to expand the site beyond product browsing, creating a structured hub that’s easy to explore and supports ongoing content and search visibility. Every element was built with responsiveness in mind, ensuring the design looks equally strong and works seamlessly across desktop, tablet and mobile, delivering a consistent experience on any device.
The Result
A Catalogue That Sparks Action and Drives Orders.
The result is a far more functional and visually appealing website that better reflects the Viper Tactical brand. With clearer structure, improved navigation and a smoother mobile experience, the site makes it easy for customers to browse the range and confidently choose what they need. As an online catalogue, it also strengthened the route to purchase by directing users to our stockists, with increased stockist orders providing clear proof of improved engagement and buying intent.
